DinamicOR is an Integrated Workflow Management System that has standardized the most intuitive and ergonomic method of organizing Operating Room equipment and surgical information.
Similar to Mobilize Rescue Systems my role as lead creative was key in bringing DinamicOR to life, both the product and brand. Beginning with idea generation and market research to full market penetration. During that process, I was tasked with creating the identity, designing and overseeing development of the software solution, assisting in all phases of physical product design/development, and working with marketing and sales to create print, digital, and multimedia solutions.
Creative Direction | Project Management | Brand Identity | Web Design | Marketing | Graphic Design | Illustration | Content Creation | Product Development